Get your blood data in
Upload a blood exam you already have, or take the Foundation panel — 34 biomarkers, the most complete option — at a lab near you or with an in-home draw.
The long-term wellbeing solution by
Feel better today,
live better tomorrow
Turn your blood results into a plan built around your actual habits, from less than $9 a month. Small changes today, results for years to come.
How it works
Continuous insights, lasting health
Blood data that becomes a plan you can follow, with a 1-on-1 Health Coach included in the Premium subscription.
Understand it
Your results are matched against a large body of peer-reviewed research and ranked by what actually matters for your health — translated into a health score and your BioAge.
Follow a plan built from it
Incremental changes across exercise, nutrition, supplements and lifestyle — built around your actual habits and your blood data, not an ideal version of you. Track it week by week.
04
PREMIUM
A human coach to guide you
A board-certified coach walks through what your results mean, customizes your plan at a different level, revisits it with you every month and rebuilds it against new blood data every six months.
Still deciding?
Book a free 15-min call
Talk to a Vitaya specialist first
Book a free 15-minute call to ask anything: how the testing works, which subscription is best for you, or whether Vitaya fits your life. No pressure, no commitment.
WHICH SUBSCRIPTION IS FOR ME
Choose your path to lasting health
Every subscription reads your blood data and builds your plan from it. Only two things change between them: whether we handle the blood draw, and whether a human coach comes with it.
ESSENTIAL
$7.42/ mo
$89 billed upfront for 12 months
PLUS
$16.58/ mo
$199 billed upfront for 12 months
PREMIUMMOST POPULAR
$24.92/ mo
$299 billed upfront for 12 months
Who gets the blood work done
You upload results you already have
Vitaya's partner lab
Vitaya's partner lab
Biomarkers measured
Whatever your panel covered
34
34
Personalized wellness plan
Included
Included
Included
1:1 health coach
—
—
2x 45 min call + unlimited support via chat
Commitment
Monthly, 6 months or annual
6 months or annual
6 months or annual
Prices shown reflect annual billing. Monthly and 6-month options are also available.
WHAT IS INCLUDED
Here's exactly what you get
Understanding your blood data and getting a plan you can follow are on every subscription. Testing and coaching are what change between them.
Your blood data, explained
Upload your own exam or test through Vitaya. Ranked by what matters, with a health score.
Personalized wellness plan
Built from your results, broken into weekly actions, adjusted as you progress.
Wellhub integration
Access to 15,000+ Wellhub partners, already in your plan.
34-biomarker Foundation panel
PLUS & PREMIUMA simple blood draw at a lab near you, or in-home.
See all 34
1:1 health coaching
PREMIUMA dedicated certified coach, with in-app chat between sessions.
Premium shown. Coach features appear on Premium only.
Why Vitaya
No PDFs you'll ignore. No plans you won't follow
Any lab can tell you where your numbers fall. What you do next is the whole thing — and an optimization range is not a plan.
Other players
After you test
Vitaya
Your results are ranked by what matters for you and turned into actions you can start this week.
Other players
A report and an optimization range. You're on your own.
Your plan
Vitaya
Incremental changes built around your habits and your blood data, broken into weekly goals you can sustain.
Other players
Generic recommendations, or nothing.
How you act on it
Vitaya
Through the Wellhub network of gyms, studios and apps you already have. Nothing new to buy.
Other players
Figure it out yourself, or buy more services.
Staying on track
Vitaya
Track each goal, see what moved at your next test. On Premium, a coach checks in between tests — rated 4.8/5.
Other players
None after delivery.
Already have your results?
Got a blood exam nobody explained?
A check-up from your employer, your health plan or your doctor arrives as a page of reference ranges and stops there. Upload it to Vitaya and it becomes a health score and the same personalized plan every Vitaya member gets — from $7.42 a month.
Start with Essential
No blood draw, no health coach. Add the Foundation panel any time by moving up to Plus.
Exclusive to Wellhub members
You can't get it outside Wellhub. And that's exactly why every plan costs less than blood testing and health coaching elsewhere — with 15,000+ partners to act on your plan already included. Think of it as getting more from something you already love.
Your coaches
PREMIUM
Real experts who stay in your corner
On Premium, your health coach is board-certified, reads your results with you, builds a plan around your real life, revisits it monthly and rebuilds it against new blood data every six months. Here are a few of the coaches you might work with.
Keri Sitrick
A psychology background and a personal journey with her son's health led Keri to functional medicine and root-cause coaching. She helps people by addressing what's actually driving the problem, not just the symptoms.
Chronic Health Conditions • Functional Medicine Coaching • Health Optimization
Niha Malcomson
With a Master's in Public Health and 25 years working in community wellness, Niha knows that lasting change happens from a whole-person approach. She brings warmth, curiosity and genuine respect for each individual's journey.
Diabetes Management • GLP-1 Management • Women's Health
Rebbie Burdett
After 25+ years in healthcare, Rebbie moved into coaching to offer something more personalized than the system allowed. She brings clinical depth and a genuine love of helping people build health that fits their life.
Chronic Health Conditions • Stress Management • Lifestyle/Mindset Support
Caio Ruiz
LA-based coach helping women, men, and LGBTQ+ professionals build habits for more energy, balance, and longevity. Collaborative, judgment-free and focused on making health feel empowering, not overwhelming.
Metabolic Health • Gut Health/Balance • Weight Management/Loss
100% board-certified health & wellness coaches
NBC-HWC national gold standard across our entire team
4.8/5 average coaching rating from pilot participants
Subscription options
Simple pricing. Pick your level of support
Already have recent blood results? Start with Essential. Need a panel? Choose Plus or Premium.
Exclusively for Wellhub members
Essential
You already have blood results and want to know what they mean.
$9.00/ month
Billed monthly
Save 10%$10
$8.17/ month
$49 billed upfront for 6 months
Save 14%$56
$7.42/ month
$89 billed upfront for 12 months
Save 17%$104
- Upload your own blood test results
- Personalized wellness plan
Plus
Lab testing handled, at your own pace.
Available for 6 months or annual
Save at least 14% on longer plans
- Blood draw at a partner lab34 biomarkers measured
- Personalized wellness plan
$21.50/ month
$129 billed upfront for 6 months
Save 14%$150
$16.58/ month
$199 billed upfront for 12 months
Save 17%$240
- 1 blood draw at a partner lab34 biomarkers measured
- Personalized wellness plan
- 2 blood draws a year at a partner lab34 biomarkers each time
- Personalized wellness plan
Premium
MOST POPULAR
Lab testing handled, with a human coach.
Available for 6 months or annual
Save at least 14% on longer plans
- Blood draw at a partner lab34 biomarkers measured
- Personalized wellness plan
- 1:1 health coaching
$29.83/ month
$179 billed upfront for 6 months
Save 14%$208
$24.92/ month
$299 billed upfront for 12 months
Save 17%$360
- 1 blood draw at a partner lab34 biomarkers measured
- Personalized wellness plan
- 1 Health Coach session
- Unlimited Health Coach chat
- 2 blood draws a year at a partner lab34 biomarkers each time
- Personalized wellness plan
- 2 Health Coach sessions
- Unlimited Health Coach chat
Plans renew automatically. Cancel anytime — access continues to the end of your term.
Blood panels and coaching sessions must be used during your active subscription period — unused benefits don't carry over.
On annual plans, the two blood panels must be taken at least 26 weeks apart.
* Pricing may vary for members in New York, New Jersey, Rhode Island, Hawaii and Arizona.
Participant feedback
What people are saying
“You can look healthy on the outside while critical biometric indicators tell a different story. Feeling completely fine isn't the same as knowing your data is stable.”— US Vitaya Health Lead
4.8/5
“My coach actually got it” — how participants rated their 1:1 coaching sessions.
4.4/5
“I finally understood what my results meant” — biomarker clarity rating.
4.4/5
“I could actually see myself doing this” — how participants rated their health plan's realism.
FAQ
Frequently Asked Questions
What's the difference between Essential, Plus and Premium?
All three read your blood data, score it and turn it into a personalized plan you can follow and track. Essential works with an exam you already have — no blood draw, no coach. Plus adds the Foundation panel, 34 biomarkers taken at a partner lab. Premium adds a board-certified human coach who walks through your results, customizes your plan and stays with you between tests.
Can I upload results from my own doctor or health plan?
Yes — that's what Essential is for. Upload a recent blood exam from your doctor, your health plan or an employer check-up and Vitaya reads it, ranks what matters, and builds your plan from it. The more of our 34 biomarkers your exam covers, the more complete the picture.
Why is monthly billing only available on Essential?
Plus and Premium include lab panels and, on Premium, coaching sessions that are scheduled across a full term. Those are sold on 6-month and annual terms so the testing and follow-up fit inside the period you're paying for. Essential has no lab logistics, so it can be billed monthly.
Do I need insurance?
No. Vitaya is completely insurance-free and offers transparent, upfront pricing. HSA/FSA eligibility is coming soon.
I already pay for Wellhub. Why does Vitaya cost extra?
Wellhub gives you access to a huge network of gyms, studios and digital platforms — but it can't tell you which ones your body actually needs. Vitaya is the missing layer: the blood data and the plan that tell you where to focus so your existing plan actually works. And because it's exclusive to Wellhub members, the price is well below what you'd pay elsewhere.
What's your cancellation policy?
You can cancel anytime, no questions asked. On the 6-month and annual terms, which are paid upfront, your access continues through the end of the term you already paid for — we don't prorate or refund the remaining time. Monthly Essential stops at the end of the current month. Plans renew automatically unless you cancel, and we always email you before a renewal.
What does a health coach actually do? (Premium)
Your coach is a board-certified health & wellness professional — not an algorithm. After each blood test they walk through your results with you in plain language, customize your plan around your actual life, revisit it with you monthly and stay available by chat between tests. Pilot participants rated the coaching 4.8/5 — the highest-rated part of the experience. Coaching is included on Premium only.
I feel fine. Is Vitaya really for me?
Biomarkers shift gradually, long before anything shows up in how you feel day to day. Testing — or reading the test you already have — gives you a baseline and a way to track your own trends over time, instead of reacting once something already feels off. Feeling fine is a fine place to start.
Is my health data private and secure?
Yes. Vitaya is a strictly HIPAA-compliant platform. Your personal biometric data is protected by enterprise-grade infrastructure and is used solely to tailor your health plan and guide your certified coach. Your data is never shared with third-party marketers.