Test your baseline
A 34-biomarker blood panel twice a year, at a lab near you, or with an in-home draw. Over 2,000 locations nationwide, so testing is never the hard part.
Exclusively for Wellhub members · Launch price: lock in $299/year before Dec 31, 2026.
Act on what your body is telling you. With someone in your corner
Your body is talking. Let's translate what it's saying. Vitaya pairs your blood data with a dedicated health coach who keeps you accountable – and plugs directly into the Wellhub network you already have.
HIPAA compliant
Member-exclusive pricing
4.8/5 coaching rating
How it works
Your health, on a loop
Here's exactly what happens, every six months, without exception.
Get your results explained
Your results aren't just numbers. They're matched against a massive body of peer-reviewed research and ranked by what actually matters for your health.
Meet your coach
A certified coach walks through what your results mean, then builds a plan across exercise, nutrition, supplements, and lifestyle — built around your actual habits, not an ideal version of you. They stay with you between tests.
Everything included
Here's exactly what you get
Four things, no surprises: biomarker testing, science-backed analysis, a dedicated health coach, and a plan that runs through Wellhub.
1:1 health coaching
Dedicated certified coach. In-app chat between sessions.
Personalized wellness plan
Built from your results. Adjusted as you progress.
Wellhub integration
Access to 15,000+ Wellhub partners, already in your plan.
Why Vitaya
No PDFs you'll ignore. No plans you won't follow
You've seen what's in the box. Here's why it actually works when most blood tests don't: what the data shows isn't the hard part – any lab can give you that. How you act on it is everything.
Other players
After you test
A coach walks through your results with you in a 1:1 call and stays reachable via in-app chat.
You get a PDF. You're on your own.
Your plan
Built from your biomarkers and lifestyle, broken into weekly goals you can actually sustain.
Generic recommendations, or nothing.
How you act on it
Through the Wellhub network of gyms, studios, and apps you already have. Nothing new to buy.
Figure it out yourself, or buy more services.
Accountability
Your health coach checks in between tests – rated 4.8/5.
None after delivery.
After you test
Vitaya
A coach walks through your results with you in a 1:1 call and stays reachable via in-app chat.
Other players
You get a PDF. You're on your own.
Your plan
Vitaya
Built from your biomarkers and lifestyle, broken into weekly goals you can actually sustain.
Other players
Generic recommendations, or nothing.
How you act on it
Vitaya
Through the Wellhub network of gyms, studios, and apps you already have. Nothing new to buy.
Other players
Figure it out yourself, or buy more services.
Accountability
Vitaya
Your health coach checks in between tests – rated 4.8/5.
Other players
None after delivery.
Exclusive to Wellhub members
You can't get it outside Wellhub. And that's exactly why it costs less than blood testing and health coaching elsewhere. Think of it as getting more from something you already love.
Get started -
$360 $299/yr
Lock in the launch price through Dec 31, 2026.
Your coaches
Real experts who stay in your corner
Your Vitaya health coach is board-certified, reads your results with you, builds a plan around your real life, and checks in between tests. Here are a few of the coaches you might work with.
Keri Sitrick
A psychology background and a personal journey with her son's health led Keri to functional medicine and root-cause coaching. She helps people by addressing what's actually driving the problem, not just the symptoms.
Niha Malcomson
With a Master's in Public Health and 25 years working in community wellness, Niha knows that lasting change happens from a whole-person approach. She brings warmth, curiosity and genuine respect for each individual's journey.
Rebbie Burdett
After 25+ years in healthcare, Rebbie moved into coaching to offer something more personalized than the system allowed. She brings clinical depth and a genuine love of helping people build health that fits their life.
Caio Ruiz
LA-based coach helping women, men, and LGBTQ+ professionals build habits for more energy, balance, and longevity. Collaborative, judgment-free and focused on making health feel empowering, not overwhelming.
100% board-certified health & wellness coaches
NBC-HWC national gold standard across our entire
team
4.8/5 average coaching rating from pilot
participants
Subscription options
Simple pricing. Everything included
Both options include blood draws, 1:1 health coaching sessions, and your personalized wellness plan.
Exclusively for Wellhub members
Annual
BEST OFFER
$360
$299
/ year
Save 17%
$24.94 / month
- 2 blood panels per year
- 2 coach sessions + ongoing chat support
- Personalized wellness plan
Every 6 months
$209
$179
/ 6 months
Save 14%
$29.83 / month
- 1 blood panel
- 1 coach session + ongoing chat support
- Personalized wellness plan
* Pricing may vary for members in New York, New Jersey, Rhode Island, Hawaii and Arizona.
Participant feedback
What people are saying
"You can look healthy on the outside while critical biometric indicators tell a different story. Feeling completely fine isn't the same as knowing your data is stable."— US Vitaya Health Lead
4.8/5"My coach actually got it" — how participants rated their
1:1 coaching sessions.
4.4/5"I finally understood what my results meant" — biomarker
clarity rating.
4.4/5"I could actually see myself doing this" — how
participants rated their health plan's realism.
#1Highest engagement driver among Wellhub members, compared
to standalone digital health tools.
FAQ
Frequently Asked Questions
No. Vitaya is completely insurance-free and offers transparent, upfront pricing. HSA/FSA eligibility is coming soon.
Wellhub gives you access to a huge network of gyms, studios, and digital platforms — but it can't tell you which ones your body actually needs. Vitaya is the missing layer: the blood data and coaching that tell you where to focus so your existing plan actually works. Think of it as the targeting system for the subscription you're already paying for. And because it's exclusive to Wellhub members, the price is well below what you'd pay elsewhere for a blood test and 1:1 coaching combined.
You can cancel anytime, no questions asked. Both the 6-month and annual plans are paid upfront, so if you cancel, your access continues through the end of the term you already paid for — we don't prorate or refund the remaining time. Plans renew automatically at the end of the term unless you cancel before then — and we'll always email you before your plan renews, so a renewal never comes as a surprise.
Your coach is a board-certified health & wellness professional — not an algorithm. After each blood test they walk through your results with you in plain language, build a realistic plan around your actual life and habits, and stay available by text between tests if something comes up and to adjust your plan as you go. Pilot participants rated the coaching 4.8/5 — the highest-rated part of the entire experience.
Most health programs are built for people already training for a marathon. Vitaya is built for everyone, including people who feel perfectly fine today. Biomarkers shift gradually, long before anything would show up in how you feel day to day. Testing twice a year gives you an actual baseline and a way to track your own trends over time, not just a reaction when something already feels off. Feeling fine is a fine place to start. Knowing where you actually stand is the plan.
A standalone test hands you a page of reference ranges and stops there. Vitaya doesn't just tell you where you fall on a chart — it gives you a science-based interpretation of what each biomarker means for your health today and over the long run, then a coach who turns that into a plan and the Wellhub network to act on it. Data, meaning, and action in one loop.
Yes. Vitaya is a strictly HIPAA-compliant platform. Your personal biometric data is protected by enterprise-grade infrastructure and is utilized solely to tailor your health roadmaps and guide your certified coach. Your data is never shared with third-party marketers.
